Masters level program in leadership for non-profit organizations in Essay

Masters level program in leadership for non-profit organizations in Juniata College - Essay Example Leadership is a key issue and this creates a good prospect for the new course on leadership for non profit organizations to be launched by the university. In the present case the university would segment the target population on the basis of organization type and the hierarchical position of an individual within the organization. A demographic market segmentation strategy would be used to segment the entire market. Traits like job experience and position within an organization would be the chosen yardsticks for segmenting the total market population. Juniata University would target non profit organizations and specifically those individuals who are in a managerial position in the organization. Leadership training for individuals in decision making capacity in these organizations can help them to be better acquainted with business aspects that can help them propel their organizations to the next orbit. It would also help in infusing greater professionalism in the company that would he lp them generate greater operational abilities. Leadership traits can also generate a good vision and long term planning that would help in generating competitive advantage. The choice of the segment also assumes importance as the managerial level individuals would also have a good monetary compensation that would allow them to afford the training cost. Moreover the training for managerial level individuals would also add greater value proposition in their careers that can help them in developing a good career path in the sector by improving their learning curve helping them achieve milestones in their professional careers. The University would also target proprietors of family owned non profit business houses so as to provide them the professional edge in running an organization. Targeting involves creating strategies that can help in capturing the members of the market segment. Targeting involves crafting strategies that form the